Su Nijhawan

Su Nijhawan is currently the ASO (App Store Optimization) Manager for Lightroom at Adobe, where they focus on driving user acquisition and engagement for mobile applications and games. Their professional background includes significant experience in performance marketing, audience targeting, and growth strategy development.

Educational Background

Su holds a degree from The Australian National University and has built a career that includes roles at notable companies such as CashApp and Google before joining Adobe.

Professional Highlights

• Current Role: ASO Manager at Adobe for the Lightroom app.
• Expertise: Specializes in mobile growth strategies, SEO, SEM, and ASO.
• Public Speaking: Actively participates in industry events, including serving as a panel speaker at the App Growth Summit.
• Personal Interests: Su is also a Krav Maga black belt, indicating a commitment to personal fitness and discipline.

Su Nijhawan's LinkedIn profile reflects their active engagement in the mobile app industry and their ongoing contributions to discussions around app growth strategies .123