Stuart Wareman

Stuart Wareman is a seasoned marketing professional with over 20 years of experience in the industry.1 He currently holds the position of Global SVP Experiences, Events & Sponsorship at Accor, one of the world's largest hotel groups.5

Professional Background

Stuart's expertise lies in partnership marketing, with a focus on commercial aspects.1 He has demonstrated his skills in various areas, including:

• Experiences: Developing and managing unique experiences for Accor's customers
• Events: Overseeing event planning and execution on a global scale
• Sponsorship: Managing Accor's sponsorship portfolio, which includes partnerships with major sports organizations

Notable Partnerships

One of the significant partnerships Stuart oversees is Accor's collaboration with Paris Saint-Germain (PSG), a prominent French football club.23 This partnership likely involves creating exclusive experiences for Accor customers and leveraging the PSG brand to enhance Accor's visibility.

Industry Involvement

Stuart is actively engaged in the sponsorship and events industry. He participates in industry events, such as SponsorshipX in Paris, where he networks with colleagues and stays updated on the latest trends.4

Major Projects

Stuart and his team at Accor are involved in some of the biggest sporting events in the world, including:

• Paris 2024 Olympic Games
• FIFA World Cup

These partnerships allow Accor to maximize its brand exposure and create unique experiences for its customers.5

Stuart Wareman's role at Accor places him at the forefront of the hospitality industry's efforts to create memorable experiences and leverage high-profile partnerships to enhance brand value and customer engagement.