Stuart Laird-Smith

Stuart Laird-Smith is a seasoned commercial change leader with a focus on driving commercial strategy to enhance sales and profits, equipped with extensive experience in distributors, franchises, mergers & acquisitions, and negotiations.

With a background as a growth-oriented Chartered Accountant, Stuart excels in formulating big picture strategies and their execution, particularly adept at leading diverse teams and transitioning companies from traditional to tech-driven.

With over 20 years of corporate experience in the Middle East & Africa across various industries like technology, airlines, and retail, Stuart Laird-Smith brings a wealth of enterprise-wide knowledge and flexibility to any organization.

His educational background includes studying Chartered Accountancy, Bachelor of Accounting, Bachelor of Commerce, and a Master's in Philosophy with a focus on Applied Ethics from the University of the Witwatersrand and the South African Institute of Chartered Accountants.

Stuart Laird-Smith has held key leadership positions such as Senior Director of Management & Performance, Commercial Director for Business Development, and Commercial Strategy Director across different regions at Travelport. He also has experience as a Financial Controller, CFO, and Financial Manager at prestigious organizations like South African Airways and SuperGroup Dealerships.

Previously, he contributed his financial acumen as an Audit Supervisor at Arthur Andersen & Co., showcasing his well-rounded expertise encompassing finance, commercial strategy, and performance management.