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Stuart Armstrong
Fundraiser and charity administrator
Professional Background
Stuart Armstrong has had an impressive and diverse career spanning over three decades in marketing, corporate communications, and fundraising. Starting his professional journey at Unilever, he honed his skills in brand management and marketing before moving onto a significant role as a Group Marketing Manager at Simba Quip, one of South Africa's leading snack food companies. His ability to craft compelling marketing campaigns and manage brand identities laid the groundwork for an exciting career in advertising and public relations.
Upon returning to the UK, Stuart took on the role of Account Director at the renowned Saatchi group, where he was responsible for leading various high-profile advertising campaigns. His entrepreneurial spirit led him to establish Northern Corporate Communications, a firm dedicated to providing advertising and public relations services to major Scottish businesses. Over the years, he has cultivated an extensive understanding of the marketing landscape and has successfully navigated the complexities of both private and public sectors.
Transition into the Not-For-Profit Sector
In 1994, Stuart made a significant career transition into the not-for-profit sector, bringing with him a wealth of experience and a fresh perspective. He became a Concept to Completion fundraiser, where he masterfully applied his advertising and marketing skills to assist charities in raising substantial funds for various causes. Over the years, he has played a pivotal role in raising over £50 million, showcasing his dedication and exceptional talent in philanthropy.
Stuart's insights and expertise in fundraising are encapsulated in his publication, "Fundraising: The Essentials for Success - Revealed in Under One Hour," available on Amazon. This book serves as a guide for those looking to excel in the fundraising domain, drawing from Stuart's wealth of experience and successful approaches.
Current Roles and Contributions
In recent years, Stuart has continued to make invaluable contributions to the charitable landscape. He has been the Administrator of the Kelly Family Charitable Trust since 2005, where he oversees the trust's operations and ensures that its charitable goals are met. His role as a Board Member of the Observatory for Sport in Scotland, which he has held since 2019, allows him to combine his passion for sports with his commitment to community engagement and development.
From 2010 to 2014, Stuart served as the Development Director at the Royal College of Surgeons in Edinburgh. His strategic vision and fundraising acumen played a crucial role in advancing the college's mission and enhancing its impact within the medical community. Prior to this role, he was the Fundraising Director for the Medical School at St Andrews University from 2006 to 2010, where he helped elevate the institution's profile and secure essential funding for its programs and initiatives. Additionally, he worked as a Fundraising Consultant at The More Partnership Ltd from 2003 to 2006, collaborating with notable clients, including Oxford Brookes University and the UK Stem Cell Foundation.
Stuart Armstrong's career is a testament to his versatility, commitment, and passion for making a difference in the world of charitable fundraising and corporate communications. His blend of marketing expertise, strategic leadership, and dedication to non-profit causes makes him a distinguished figure in the sector.
Education and Achievements
Stuart has consistently pursued professional development throughout his career, leading various initiatives and participating in significant fundraising programs that have yielded substantial financial support for charities. His ability to develop effective strategies and cultivate relationships has been evident in every role he has undertaken, from his early days at major corporations to his current endeavors within the charitable sector.
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