Stirling Cobb

Stirling Cobb is the Senior Brand Manager at Stio®, an apparel brand that designs and develops functional mountain-inspired clothing.2 With a background in strategic brand and product marketing, Cobb leads teams with an authentic, purpose-oriented vision.3

Career Progression at Stio®

Cobb has been with Stio® for several years, advancing through various roles:

• Senior Brand Manager (2022 - present)
• Product Marketing Manager (2021 - 2022)
• Content Marketing Manager (joined in January 2019)45

Before joining Stio®, Cobb brought five years of experience from the marketing department at Mt. Bachelor.5

Skills and Experience

Stirling Cobb is experienced in:

• Strategic brand and product marketing
• Team leadership
• Content marketing
• Event management

As a skilled entrepreneur and business administration graduate from the University of Vermont, Cobb has hands-on experience in managing events and other business-related activities.

Role and Responsibilities

In his current role as Senior Brand Manager, Cobb has been involved in significant projects for Stio®, including:

• Collaborating with Voicebox West to create a comprehensive naming convention playbook for the brand1
• Leading discovery sessions with Stio's brand team to analyze and improve naming processes1
• Working on editorial storytelling projects, drawing on his deep understanding of mountain bike culture6

Cobb's contributions have been instrumental in maintaining the culture, creativity, and distinction of Stio's mountain-town infused product names.1