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Stirling Cobb
Senior Brand Manager @ Stio® | Strategic Marketing Management
Stirling Cobb is the Senior Brand Manager at Stio®, an apparel brand that designs and develops functional mountain-inspired clothing.2 With a background in strategic brand and product marketing, Cobb leads teams with an authentic, purpose-oriented vision.3
Career Progression at Stio®
Cobb has been with Stio® for several years, advancing through various roles:
- Senior Brand Manager (2022 - present)
- Product Marketing Manager (2021 - 2022)
- Content Marketing Manager (joined in January 2019)45
Before joining Stio®, Cobb brought five years of experience from the marketing department at Mt. Bachelor.5
Skills and Experience
Stirling Cobb is experienced in:
- Strategic brand and product marketing
- Team leadership
- Content marketing
- Event management
As a skilled entrepreneur and business administration graduate from the University of Vermont, Cobb has hands-on experience in managing events and other business-related activities.
Role and Responsibilities
In his current role as Senior Brand Manager, Cobb has been involved in significant projects for Stio®, including:
- Collaborating with Voicebox West to create a comprehensive naming convention playbook for the brand1
- Leading discovery sessions with Stio's brand team to analyze and improve naming processes1
- Working on editorial storytelling projects, drawing on his deep understanding of mountain bike culture6
Cobb's contributions have been instrumental in maintaining the culture, creativity, and distinction of Stio's mountain-town infused product names.1
