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Stewart Bunn
Chief Communications Officer - First National Real Estate
Professional Background
Stewart Bunn serves as the Chief Communications Officer at First National Real Estate, leading a diverse array of communication strategies and initiatives. With an extensive career in corporate communications that spans over two decades, Stewart demonstrates a comprehensive understanding of managing internal and external communication needs in a rapidly changing landscape. His expertise includes corporate and crisis communications, social media strategy, digital marketing, and public relations. Through his leadership, Stewart has successfully navigated the complexities of digital marketing while also managing the reputation of First National Real Estate in the highly competitive property market.
Under his leadership, First National has optimized its communications framework, allowing the organization to remain at the forefront of industry developments and effectively engage both clients and stakeholders. Stewart's commitment to excellence is evidenced through the successful implementation of several key marketing campaigns, with notable achievements including the handling of the REIA's federal election negative gearing campaigns in both 2016 and 2019. His strategic insight has contributed to the political efficacy of the campaigns, ultimately influencing public policy around housing and real estate investment in Australia.
Education and Achievements
Stewart began his educational journey at Trinity Grammar School, where he studied a comprehensive and rigorous curriculum, including English, French, Physics, History, Chemistry, Maths, Economics, Divinity, and General Studies. His diverse studies laid a strong foundation for his subsequent academic pursuits. Stewart further expanded his expertise by obtaining a Dental Technicians Certificate from Randwick Technical College, specializing in Biology, Chemistry, Materials Science, and Maxillo Facial Prosthetics.
Stewart’s professional accomplishments are extensive and noteworthy:
- In 2020, he efficiently coordinated First National's COVID-19 communications, creating operational protocols and guidelines to support the organization during a critical time.
- His strategic direction and innovative campaigns resulted in the Coalition's success in the 2019 Election, primarily due to his involvement in the REIA's negative gearing campaign.
- Stewart was instrumental in propelling First National's Blog to be recognized as one of Australia's Top 10 real estate sources in 2018 via Feedburner.
- In 2017, he pioneered the Hubspot inbound marketing lead generation strategy, generating approximately $34.5 million in unopposed listing opportunities, showcasing his commitment to driving business growth.
- His initial foray into impactful communications began as early as 2016 when he spearheaded the REIA's 'Negative Gearing Affects You' social media campaign, engaging the public and fostering broader awareness of key housing issues.
- Stewart has been a pivotal figure in enhancing First National's internal communications as emphasized by his design and rebuild of the company’s corporate intranet in 2015.
- In 2014, he played a critical role in developing the network's first mobile-responsive national website at firstnational.com.au, enhancing user accessibility and engagement.
- Stewart also contributed to industry-wide discussions, such as the submission and representation at the House of Representatives Standing Committee on Economics regarding Foreign Investment in Residential Real Estate in August 2014.
- He led the First National Social Express initiative in 2013, creating a network-wide social media content publishing service that elevated First National's digital presence substantially.
- His editorial prowess garnered $4.49 million peak editorial equivalency within just one year in 2011, marking a significant achievement in public relations.
- Finally, Stewart was a crucial player in the brand refresh of First National Real Estate in 2009, overseeing advocacy and launch communications.
Skills and Expertise
Stewart's professional skill set is multifaceted, with core competencies that include but are not limited to:
- Corporate & Crisis Communications: Expert in developing communication strategies that effectively address the complexities of corporate messaging, particularly in times of crisis.
- Social Media & Digital Marketing: Proven track record in leveraging digital platforms for engagement and brand promotion.
- Strategic Planning: Deep expertise in creating actionable communication strategies that align with organizational goals.
- Executive Management: Skilled in leading teams and driving performance toward organizational excellence.
- Online Reputation Management: Proficient in managing First National's public perception across various media channels.
- Public Relations: Strong ability to foster relationships with the media and enhance brand visibility in competitive markets.
Personal Background
In addition to his communications expertise, Stewart is a licensed real estate agent in New South Wales and has an impressive sales history, having facilitated over $500 million worth of Sydney real estate transactions during his time with McGrath Estate Agents and Di Jones Real Estate. This background in real estate enriches his strategic communication approaches, allowing him to understand better the nuances of market dynamics and consumer behaviour.
Prior to joining First National, Stewart held multiple key roles across various industries, including product management in health management and dental sectors. His experience at Bupa and Southern Dental Industries allowed him to develop a strong foundation in business development, marketing strategy, and product management.
Conclusion
Stewart Bunn is a distinguished professional known for his strategic insight, exceptional communication skills, and a proven track record of achievements that spans more than two decades. His leadership as Chief Communications Officer at First National Real Estate showcases his dedication to innovation and excellence in the field of corporate communications. With a deep commitment to fostering positive relationships with stakeholders and a nuanced understanding of the real estate landscape, Stewart continues to make significant contributions to the industry and enhance the organization's profile on both local and national fronts.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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