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Stevie Cogan
Director of People at Yotpo
Professional Background
Stevie Cogan is a dynamic and results-oriented professional serving as the Director of People at Yotpo, where she has made significant contributions to the growth and development of the company’s workforce. With a rich background in human resources and talent acquisition, Stevie has dedicated her career to finding exceptional people and fostering an environment where they can thrive—and, of course, indulge in delicious cookies along the way.
Stevie’s journey in human resources commenced with her role as a Senior Talent Acquisition Specialist at Yotpo, where she developed a keen eye for identifying top-tier talent. Her commitment to excellence and her passion for people propelled her to the position of Senior Manager of Recruitment and Human Resources Business Partnerships, showcasing her ability to blend strategic HR management with hands-on operational expertise. Now in her role as Director of People, Stevie is responsible for leading initiatives that enhance employee engagement, retention, and company culture at Yotpo.
Her professional journey also includes significant contributions at Silverchair Partners, where her roles ranged from Senior Associate to Recruiting Coordinator and Office Manager. This diverse experience honed her skills in recruitment, administrative management, and organizational coordination, giving her a robust foundation in the principles of human resources.
Education and Achievements
Stevie pursued her higher education at the University of Florida, where she earned a Bachelor of Science in Business Administration, with a focus on Management. This program equipped her with essential business skills and knowledge that serve as a cornerstone for her successful HR career. Prior to her university education, she attended J. P. Taravella High School, where she developed her early interests in leadership and organization.
Throughout her career, Stevie has proven herself not just as a formidable HR professional, but also as a champion of vibrant workplace cultures. Her knack for bringing people together and advocating for employee well-being has set her apart as a leader in the field. Stevie also has an impressive background in event coordination, having held various roles at the Miss Universe Organization, where she cultivated valuable skills in public relations and event management that further enrich her capabilities in human resources.
Additionally, her role as Marketing and Leasing Assistant at Cottage Grove At Gainesville, alongside her work as a Marketing Coordinator at A Spring Of Hope Inc., demonstrates her versatility and expansive skill set. This diverse professional experience underscores her understanding of how to effectively engage potential employees and create compelling workplace narratives.
Achievements
Stevie Cogan has consistently shown drive and dedication in the realm of human resources. Her achievements at Yotpo are marked by significant enhancements in recruitment strategies, employee satisfaction, and workplace culture initiatives. By fostering strong partnerships within various business units, Stevie has been able to align human resource functions closely with organizational goals, resulting in streamlined processes and improved company morale.
In addition to her transformative impact at Yotpo, Stevie’s extensive experience in event management during her time at the Miss Universe Organization cannot be overlooked. Her skill in orchestrating high-stakes events translated into her HR roles, where she applies her expertise to create engaging employee experiences and cultivate a collaborative company atmosphere.
Stevie’s dedication to her professional development is reflected in her commitment to staying informed about industry trends and best practices in HR. She is always eager to connect with fellow professionals, share insights, and explore innovative ways to enhance the employee experience at Yotpo.
As a true cookie connoisseur, Stevie brings a unique blend of joy and professionalism to her role. Her dual passion for people and cookies has become her trademark at Yotpo, where she not only identifies and recruits top talent but also ensures that the workplace is as welcoming and enjoyable as possible. Stevie Cogan is a valuable asset to any organization looking to enrich its human resources capabilities and cultivate a thriving workplace culture.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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