Steven Pho

Steven Pho is the Chief Executive Officer of Spruce, a company that provides lifestyle services to the multifamily industry, including housekeeping, laundry, and pet care. He assumed the role of CEO on July 19, 2022, following a tenure as a board member since September 2020. His appointment came alongside Spruce's successful $26 million Series B funding round aimed at accelerating the company's growth and expanding its market presence.134

Background and Experience

Pho has a robust background in technology and business leadership. Prior to joining Spruce, he held significant positions at various companies:

• Favor Delivery: He served as President and previously as CFO & COO, helping the company grow rapidly before its acquisition by H-E-B Grocery in 2018.
• RetailMeNot: Pho was Senior Vice President of Corporate and Business Development at this digital offers marketplace during its IPO phase.
• Forager: He was the President of this cross-border logistics innovator until its acquisition by Arrive Logistics.23

Education

Pho holds a Master of Business Administration (MBA) from the University of Southern California and a Bachelor of Science in Business Administration (BSBA) with a focus on Finance from the University of Denver.2

Vision for Spruce

As CEO, Pho aims to build on Spruce's existing success by enhancing its service offerings and expanding into new markets. His leadership is expected to drive further innovation within the company, leveraging his extensive experience in technology and operations to meet the evolving needs of multifamily residents.14