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Steven Han
Director of Measurement Strategy and Analytics at NBCUniversal, Inc.
Professional Background
Steven Han is a seasoned professional in the field of analytics and strategy, boasting an extensive career that showcases his expertise in measurement strategies, data analytics, and operations research. Currently, he holds the esteemed position of Director of Measurement Strategy and Analytics at NBCUniversal, Inc., where he plays a pivotal role in shaping the company's analytical frameworks and driving data-driven decision-making processes. His advancement to this strategic role demonstrates not only his strong analytical capabilities but also his ability to lead teams and influence business outcomes through the power of data.
Steven's career at NBCUniversal has been marked by significant achievements. Before stepping into his current role, he served as the Digital Research Manager, a position in which he was instrumental in developing research strategies that enhanced the company's digital marketing efforts and fostered a deeper understanding of audience behaviors. His work at NBCUniversal reflects his dedication to integrating measurement with strategic initiatives, ensuring that the organization leverages analytics to its fullest potential.
Prior to his impactful tenure at NBCUniversal, Steven was a Senior Analyst for the Volkswagen of America account at MediaCom, where he applied his analytical skills to optimize media strategies and improve client outcomes. His work involved meticulous data analysis and market research, equipping him with comprehensive insights that informed effective marketing decisions and creative strategies. This experience allowed him to collaborate closely with clients, ensuring that their strategies were not only data-informed but also aligned with their business objectives.
Education and Achievements
Steven's educational background laid a strong foundation for his successful career in analytics and operations research. He earned a Bachelor’s degree in Mathematical Science with a focus on Operations Research from Carnegie Mellon University, a renowned institution recognized for its rigorous academic programs and emphasis on analytical thinking. Carnegie Mellon is known for its blend of theory and practical application, and this is where Steven honed his skills in quantitative analysis and strategic problem-solving, which have proven invaluable throughout his career.
Before his time at Carnegie Mellon, Steven completed his secondary education at Stuyvesant High School, a prestigious school in New York City that fosters academic excellence. His education at Stuyvesant not only prepared him for the challenges of university life but also instilled in him a passion for mathematics and analytics from an early age.
Steven's educational journey and professional experiences have culminated in a successful career characterized by innovation, leadership, and a commitment to advancing the field of analytics.
Achievements
Some notable achievements that highlight Steven’s contributions to the industry include:
- Spearheading various analytic initiatives at NBCUniversal that enhanced marketing strategies and audience engagement.
- Developing data-driven insights that significantly contributed to decision-making processes at both NBCUniversal and MediaCom.
- Leading cross-functional teams to implement strategic measurement frameworks that improved organization-wide analytics capabilities.
- Playing an essential role in optimizing digital marketing strategies for high-profile clients, particularly during his tenure at MediaCom.
- Leveraging his academic background to mentor junior analysts, fostering a culture of continuous learning and curiosity in the workplace.
As a thought leader in measurement strategy and analytics, Steven Han continues to impact the organizations he serves, bringing a unique blend of technical expertise and strategic foresight to the table. His dedication to harnessing the power of data in enhancing business performance positions him as a key player in the evolving landscape of analytics and operations research.