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Steven Trister
Build trust in 6-12 minutes using a video sales letter to turn cold leads into warm prospects and double your qualified calls. DFY/DWY options with professional speaking skills coaching.
Professional Background
Steven Guy is a renowned expert in the realm of Video Sales Letters (VSL), having dedicated much of his professional life to transforming the way service-based business owners connect with their prospects. His journey into the business world is deeply rooted in his background as a professional comedy actor and an experienced speaking skills coach. For over 18 years, Steven has honed his expertise in communication, persuasion, and audience engagement, culminating in his innovative approach to leveraging video content for sales conversion.
Before establishing himself as a leading figure in the VSL coaching industry, Steven showcased his acting talents at the E15 Acting School, where he earned his BA Hons in Acting. His experience as a professional comedy actor allowed him to develop a unique skill set that includes mastering stage presence, delivering engaging content, and capturing the attention of diverse audiences.
Steven’s career took a significant turn when he founded The Speaking Revolution Limited, where he worked extensively on improving individuals' public speaking and presentation skills. This venture seamlessly transitioned into his role as a VSL Coach at Client Ascension, where he coached over 350 service-based business owners on creating their own impactful Video Sales Letters. His extensive training and strategic insights have helped clients exponentially increase their conversions and bookings.
As the former VSL Agency Owner at Video Sales Expert, Steven was instrumental in crafting over 45 highly effective VSLs that redefined how clients approach their sales strategies. His coaching emphasized not only the importance of creating immediate connections with cold prospects but also the long-term benefits of establishing trust and credibility in sales conversations.
Education and Achievements
Steven's educational background laid a solid foundation for his future endeavors. He studied BA Hons Acting at the prestigious E15 Acting School, where he underwent rigorous training in performance, communication, and presence. This education not only shaped his acting career but also equipped him with valuable skills that would later be indispensable in his coaching and consulting practices.
His previous educational experiences at Valentines High School further fostered his interest in the performing arts, allowing him to explore various facets of creativity and expression, which would later become critical in his approaches to public speaking and sales.
Moreover, Steven has a multitude of noteworthy achievements in his profession:
- He has successfully trained and mentored over 350 business owners in creating their own VSL.
- Clients like Jordan Ross and Andre Haykal Jr have lauded the significant increases in their monthly appointments and conversion rates, respectively, as a direct result of implementing strategies Steven teaches.
- His former role as a public speaking and presentation skills coach for Triblue Group Ltd enabled him to help individuals articulate their messages effectively and compellingly, ensuring they resonate with their audiences.
Notable Achievements
The transformative impact of Steven's work can best be illustrated through his clients' testimonials and tangible results. Here are a few highlights of his VSL coaching:
- Steven helped Jordan Ross, the founder of 8-Figure Agency, increase appointments from five to over 30 per month by implementing his tailored VSL strategies.
- Andre Haykal Jr reported an impressive 100% increase in conversion rates, showcasing the strength of the video messaging crafted under Steven’s guidance.
- Camron James, founder of AWA's Amazon Mentorship Program, experienced a significant rise in bookings through cold traffic, overcoming challenges that many business owners face in engaging potential customers.
- Kyle Sulerud, who leads a successful YouTube ads agency, noted that 10% of viewers opting to see the VSL converted into booked calls—an encouraging statistic that underscores the effectiveness of Steven's methods.
Through each of these accomplishments, Steven has demonstrated that connecting with leads effectively can happen in mere minutes, fundamentally shifting the narrative on how sales and marketing should be approached in the service-based industry. Clients find success not just through improved metrics, but also by learning valuable skills that endure throughout their careers.
For any service-based business owner seeking to enhance their sales strategies, Steven Guy offers an unmatched combination of expertise, innovative techniques, and a results-oriented approach. With an impressive background in both the arts and business coaching, Steven continues to empower others to transform their own methodologies, ensuring they not only survive but thrive in a competitive marketplace.
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