Steven Dworman

Steven Dworman is a prominent figure in the direct response television (DRTV) industry and the President of Steve Dworman Enterprises, Inc. Here's a comprehensive overview of his background and achievements:

Professional Background

Steven Dworman is a storytelling expert and DRTV specialist with over 30 years of experience in producing, marketing, creating, and implementing compelling stories across various media platforms.1 He holds a Bachelor of Fine Arts in Motion Pictures/Television from UCLA.1

Career Highlights

DRTV Expertise: Steven has established himself as one of the foremost experts in Direct Response Television.1 His accomplishments include:

• Creating and executing successful DRTV campaigns generating millions in revenue
• Producing the most books ever sold directly on television
• Launching the most successful fragrance ever sold on television
• Creating the number one video podcast in iTunes for health and beauty1

Awards and Recognition: Steven is a three-time Telly Award winner for writing, directing, and special effects, specifically for a John Cleese infomercial.1

Publications and Consulting

Author: Steven wrote "$12 Billion of Inside Marketing Secrets Discovered Through DRTV," a book revealing insider information and strategies of the DRTV industry.1

Publishing: He was the editor and publisher of Adweek's "Marketing with Direct Response Television," which became Adweek's most requested yearly supplement.1

Consulting: Steven has consulted with major brands and organizations, including:

• P&G
• Apple
• Microsoft
• L'Oreal
• Mattel
• Nobel Prize-winning doctors1

Current Role

As President of Steve Dworman Enterprises, Inc. since March 1993, Steven continues to lead in the DRTV industry, creating marketing campaigns for television and online platforms.1 His company has been responsible for selling 3 million health books and creating award-winning campaigns that have generated $2 billion in sales.1

Steven Dworman's expertise in storytelling and DRTV marketing has made him a respected figure in the industry, with a track record of creating compelling campaigns that resonate with mass audiences and drive significant revenue.