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Steven Collins
President and CEO at Pure Fiber U.S. Corp.
Steven Collins is an executive leader with extensive experience in sales and business management.1 He served as the General Manager at Pure Fiber U.S. Corp. from January 2020 to October 2023, not as President and CEO.1 Currently, he is an Executive Leader at 5G Consulting Inc., a role he has held since May 2018.1
Collins has a strong background in the consumer goods industry, particularly in working with major retailers like Walmart. His career highlights include:
- Revitalizing IRI Retail division
- Developing the Blueprint for Growth initiative
- Leading high-profile initiatives at Mars, Inc.
- Achieving Walmart Supplier of the Year for 4 consecutive years while at Mars1
His experience also includes roles such as:
- Executive Vice President at IRI, focusing on Walmart
- Vice President of Sales at Mars
- Customer Development and Vice President of Sales at Mars
- Various sales positions at Unilever1
Collins holds a BSBA in Marketing from Creighton University.1 His expertise lies in strategic vision, P&L management, customer development, and cross-functional team leadership, with a focus on helping food and consumable suppliers succeed with major retailers like Walmart and Amazon.1
