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Steven Clift
CEO, GoodCarts - New customers for impact retailers - Ashoka Fellow - White House Champion of Change (Obama)
Steven Clift is the CEO of GoodCarts, a startup dedicated to creating a network of purpose-driven e-commerce brands. He has been in this role since August 2018, leading the company in its mission to help entrepreneurs use commerce for social impact by connecting them with sustainable and ethical brands.13
Background and Experience
Clift has a rich history in digital strategy and civic engagement. He is recognized as a White House Champion of Change for his contributions to open government initiatives and has been involved in various projects aimed at enhancing democratic participation through technology. His career spans over three decades, during which he has worked in more than 35 countries, focusing on digital democracy and public engagement.24
Before joining GoodCarts, Clift founded and led E-Democracy.org, an organization that promotes online civic engagement. He has also been involved in several other ventures, including mobile news applications and public speaking engagements on topics related to digital democracy and community building.12
Vision at GoodCarts
Under Clift's leadership, GoodCarts aims to empower consumers to "vote for good" through their purchasing decisions. The platform facilitates post-purchase cross-promotions among its member stores, which number over 500, allowing them to grow collaboratively based on shared values and missions.34