Steve Tso

Steve Tso is a talented marketing professional with a proven track record of driving impactful strategic marketing activities that resonate with target audiences emotionally and rationally.

Throughout his career, Steve has garnered recognition, including four B2B award nominations and winning the Best B2B Custom Publication award.

His projects consistently yield deep client engagement, pipeline generation, and acceleration, showcasing his commitment to delivering tangible results.

Steve excels in dynamic environments, from startups to large multinational corporations, showcasing a passion for innovative marketing approaches and hands-on implementation.

He is fluent in English and Chinese, with extensive international business experience across North America, Europe, Asia, and the Middle East, highlighting his global perspective and adaptability.

Steve's expertise spans B2B marketing, enterprise marketing, channel marketing, content marketing, UX design, ABM, marketing strategy, social media marketing, LinkedIn, marketing transformation, PR, hypergrowth strategies, marketing innovation, design thinking, community marketing, buyer engagement, customer experience, user experience, demand generation, and new product launches.

His educational background includes an MBA with a marketing and international business focus from The University of British Columbia, as well as a BSc. in Zoology/Animal Biology.

With a diverse professional journey, Steve has held leadership roles at reputable organizations such as Alteryx, Symantec, Palo Alto Networks, and more, showcasing his versatile skill set and adaptability.

Steve's career progression includes experiences in strategic alliance and partnership marketing, founding a publication, leading marketing campaigns, and managing marketing efforts on both a country and global scale.

His past roles include positions like VP of Business Consulting/Marketing, Director of Marketing, Assistant General Manager, and Marketing Officer, demonstrating his range of expertise and leadership capabilities.

In addition to his professional roles, Steve has a background in sales and marketing coordination, underlining his holistic understanding of business operations.

Overall, Steve Tso is a marketing visionary with a penchant for driving growth through innovative strategies, effective collaboration, and a hands-on approach to marketing excellence.