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Steve Southerland
20 years in digital - strong focus on product management, UX optimization, user testing, and marketing.
Steve Southerland is a seasoned professional with over 20 years of digital marketing experience covering various aspects like product/project management, UX optimization, usability testing, SEM, and team leadership. He has excelled in managing large teams, including overseeing 45 SEM content development editors in India, which honed his cross-cultural skills and operations management expertise. Steve's data-driven approach led to a significant 40% improvement in web page performance through a successful redesign project. His expertise spans a wide array of digital areas, emphasizing user experience on websites, email campaigns, lead generation, and SEO strategies.