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Steve Seyferth
Senior Vice President, Chief Experience Officer at Marco's Pizza (Marco's Franchising, LLC)
Professional Background
Steve Seyferth is a seasoned marketing executive renowned for his leadership abilities and extensive experience in guiding prestigious advertising agencies and media/research firms. Having carved a niche for himself within the marketing sector, he currently serves as Chief Marketing Officer (CMO) at Marco's Pizza, the fastest-growing pizza company in the United States, a position he has held since 2017. Under his dynamic leadership, Marco's Pizza has enhanced its brand presence and expanded its customer base significantly.
Throughout his distinguished career, Steve has developed a robust portfolio that reflects a comprehensive understanding of marketing, advertising, and client services across various industries. Before joining Marco's Pizza, he held numerous prestigious positions that have honed his strategic thinking and innovative marketing strategies.
Education and Achievements
Steve's academic foundation is rooted in a rich educational background. He pursued his Master’s Degree in Advertising at Michigan State University, where he refined his knowledge of marketing principles and strategy development. Prior to that, he earned his Bachelor's Degree from the esteemed University of Michigan, which further equipped him with a solid understanding of the advertising landscape.
His academic pursuits have undoubtedly contributed to his successful career trajectory, allowing him to confidently transition into high-impact roles across multiple organizations. Steve's leadership acumen shines through in every position he has held, showcasing his ability to influence and drive growth in competitive markets.
Notable Positions and Contributions
Steve Seyferth’s career is marked by numerous significant roles:
- Senior Vice President, Chief Experience Officer at Marco's Pizza (Marco's Franchising, LLC): In this role, he focuses on enriching the customer experience, emphasizing the importance of brand loyalty in driving sales and franchise growth.
- Vice President & Chief Marketing Officer at Marco's Pizza: Steve's strategic insights during this period laid the groundwork for subsequent brand development and marketing strategies that propelled Marco's Pizza into new markets.
- Vice President at AT&T AdWorks: Here, he contributed to innovative advertising solutions that harnessed the power of AT&T’s vast media reach.
- President/Owner at SSG Marketing: Steve led his own agency, further solidifying his entrepreneurial spirit and deep understanding of client needs.
- Managing Director/Regional Vice President at AOL Time Warner: This role saw him navigating the complexities of digital marketing in a rapidly evolving media landscape.
- Executive Vice President - Managing Director at Young & Rubicam: Under his stewardship, he effectively managed high-profile accounts and facilitated strategic growth initiatives.
- Senior Vice President - Group Account Director at Bayer Bess Vanderwarker: He successfully managed prominent accounts such as Gatorade and Domino’s Pizza, showcasing his ability to drive brand success.
- Senior Sales Executive at Sports Illustrated: In this capacity, he leveraged relationships and developed marketing strategies that engaged consumers effectively.
- Senior Vice President - Director Client Services at Group 243: Managing key accounts, he played a pivotal role in strategizing marketing campaigns.
- Vice President-Account Supervisor at DDB: He demonstrated keen insights in working with leading brands like Kraft and General Mills, effectively aligning client goals with actionable marketing strategies.
- Account Executive at FCB Chicago: Early in his career, he was introduced to the rapidly evolving world of consumer goods marketing.
- Senior Account Executive at Saatchi & Saatchi: Contributing to major accounts such as General Mills honed his strategic thinking and client relationship management skills.
Throughout his tenure in these roles, Steve has been lauded for his innovative approaches and ability to harness current marketing trends to produce real results. His experience across a diverse array of firms illustrates his adaptability and commitment to excellence.
Achievements and Recognition
Steve Seyferth's career is characterized by remarkable achievements that highlight his influence in the marketing world:
- Successfully led Marco’s Pizza to become a key player in the pizza industry by implementing effective marketing strategies and prioritizing customer engagement.
- Established an award-winning customer service approach that distinguished Marco's Pizza from competitors and fostered brand loyalty.
- Part of leadership teams that achieved significant growth in several previous organizations alongside transforming marketing strategies to fit digital and traditional media landscapes effectively.
- Played an integral role in navigating the complexities of integrated marketing and branded content across diverse platforms, thereby enhancing visibility and engagement for brands under his guidance.
Steve Seyferth continues to inspire those in the marketing industry with a career that showcases dedication, strategic insight, and a passion for driving results. His ongoing commitment to innovation in marketing solidifies his reputation as a leader and trendsetter in the field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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