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Steve Rushton
Founder at Travel Marketing Systems
Professional Background
Steve Rushton is a seasoned entrepreneur with deep expertise in the Travel and Hospitality sector, having dedicated over 20 years to developing impactful solutions within this dynamic industry. He is the founder of Travel Marketing Systems, an innovative company dedicated to empowering independent travel agents and tour operators through accessible digital marketing technology and bespoke software solutions. Steve's approach is rooted in the philosophy that winning with technology is key to succeeding in business, especially for smaller travel specialists who may struggle to navigate the complexities of the digital landscape.
Throughout his illustrious career, Steve has garnered a wealth of experience that encompasses working with small owner-managed businesses as well as leading blue-chip companies like TUI and British American Tobacco. His preferred focus on small and medium enterprises (SMEs) reflects his appreciation for their creativity and agility, characteristics that can be especially crucial in a rapidly evolving industry.
A significant highlight of Steve's career was his tenure as Managing Director at Simply Travel, where he played a pivotal role in guiding the company through its final growth stage before successfully orchestrating its sale to Thomson Holidays. This experience not only honed his business acumen but also paved the way for involvement in the start-up of Simpson Travel, under the mentorship of Graham Simpson.
In addition to his roles as a founder and director, Steve also served as Change Director at SHG within TUI, where he gained unique insights into the strategic imperatives and operational challenges faced by larger organizations in the travel industry. His multifaceted career trajectory has equipped him with a comprehensive perspective of the travel and hospitality sectors, enabling him to craft tailored solutions that meet the specific needs of his clients.
Education and Achievements
Steve's academic background is as impressive as his professional experience. He studied Chartered Accountancy through the ICAEW, earning his ACA designation that reflects his deep financial expertise. He also holds a BSc in Business Management from Imperial College London, where he developed critical insights into effective management strategies and business operations. Additionally, his foundational education at Durham School equipped him with essential skills that have served him well throughout his career.
Beyond his educational qualifications, Steve has a strong legacy of entrepreneurial achievement. He has successfully established, nurtured, and sold three hospitality businesses of his own, solidifying his understanding of the entrepreneurial journey and the inherent challenges that come with starting a business from scratch. These experiences have significantly influenced his current work with Travel Marketing Systems, where he focuses on simplifying digital marketing for independent travel businesses, enabling them to remain competitive in a digital-first world.
Through Travel Marketing Systems, Steve embodies the role of a mentor and coach, dispensing valuable marketing wisdom to his clientele as 'The Travel Marketing Coach.' His dedication to nurturing small business owners reflects his passion for the travel industry as well as his commitment to seeing others succeed.
Achievements
Steve Rushton's career is characterized by a string of notable achievements that underscore his expertise and commitment to the travel and hospitality sectors. Some of his key accomplishments include:
- Founding Travel Marketing Systems, a company that specializes in automated software solutions and website design, tailored specifically for the unique needs of independent travel agents and tour operators.
- Steering the award-winning tour operator Simply Travel through its growth phase, leading to a successful sale to Thomson Holidays, which enhanced the company’s market position and expanded its service offerings.
- Being a pivotal figure in the establishment of Simpson Travel, further demonstrating his ability to contribute to the growth of innovative travel companies.
Steve is not only an accomplished businessman but is also recognized for his diverse personal interests. Outside of his work, he enjoys indulging in fine dining experiences, appreciating good food and wine, while also balancing his lifestyle with running, showcasing his commitment to a healthy and fulfilling life. Steve's unique background as a Chartered Accountant also sets him apart in the industry, providing him with a robust analytical framework to inform his business strategies.
For those interested in his insights and tips on navigating the travel marketing landscape, Steve offers a subscription service for travel marketing tips, which can be accessed through this link.
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