Steve Reid

Steve Reid is the CEO and Co-Founder of Simba Sleep, a British online mattress company established in 2015. Reid, along with co-founders James Cox and Andrew McClements, aimed to innovate the mattress industry by addressing consumer needs for better value and convenience in mattress purchasing. The company’s unique selling proposition includes a hybrid mattress design that combines foam and springs, allowing for easy shipping and setup.124

Background and Education

Reid has a strong background in finance and entrepreneurship. He graduated from The University of Sheffield with a degree in History in 2001. His professional journey began at Ernst & Young as an Audit Manager, where he gained valuable experience working with various high-profile clients, including British Airways and Hilton International. He later held positions such as Financial Controller at IMG Media and Head of Finance at mydeco before co-founding Tribesports in 2010.235

Simba Sleep's Growth

Under Reid's leadership, Simba Sleep has raised significant investment, totaling £58.5 million across multiple funding rounds to support its expansion into international markets like China and the USA. The company has also focused on technological integration in its products, such as developing a mattress that adapts to user needs and utilizing advanced materials for enhanced sleep quality.45 Reid emphasizes the importance of co-founders in navigating the challenges of startup life, highlighting how shared responsibilities can alleviate stress.4

Current Role

As CEO, Reid is actively involved in strategic decisions regarding product development and market expansion. He continues to promote Simba Sleep's mission to revolutionize how consumers perceive and purchase mattresses, aiming to simplify the buying process while ensuring high-quality offerings.135