Steve Rankel

Steve Rankel is a seasoned executive with a wealth of experience in solving growth challenges for various companies, including public, private, and PE-backed firms. He is highly sought after as a thinking partner by founders and CxO's aiming for breakthrough growth strategies rooted in data-driven insights. Steve excels in not only devising growth strategies but also in executing them effectively.

Steve has a unique approach to customer research and value creation, which has been instrumental in helping numerous companies overcome stagnation, achieve growth, and prepare for successful exits. He has a track record of impacting businesses positively by leveraging his expertise in messaging, positioning, selling based on value propositions, and comprehensive customer research. Moreover, Steve is actively involved in training and educating professionals, having provided guidance to hundreds of founders, product managers, and product marketers.

With a background spanning various industries such as B2B, B2C, SaaS, healthcare, insurance, and more, Steve brings a diverse set of experiences to the table. His industry acumen extends to sectors like telecom, risk management, home services, professional services, non-profits, and biotech/bioanalytical lab services. Steve's educational foundation includes a BS in Marketing & Information Systems from Clarkson University.

Throughout his career, Steve Rankel has held key leadership positions in reputable organizations. He has served as the Senior Vice President of Customer Research & Insights at Appfire, showcasing his prowess in understanding customer needs and market insights. Steve's diverse roles have included co-founding the CustomerX Community, advising on product management and marketing at AIPMM, and spearheading strategies at Buyer Persona Institute and Value Storytelling. His journey also includes leadership roles at MaidPro, Product180 LLC, Nuance Communications, Business Kinetics, Inc., and Instant Information, Inc., where he has contributed significantly to product development, customer success, and marketing insights.

In summary, Steve Rankel's background reflects a versatile and accomplished professional adept at driving growth, fostering customer-centric strategies, and delivering value-driven solutions across a spectrum of industries.