Steve Murray

Steve Murray is a seasoned professional with a diverse background in digital marketing, e-commerce, and app store optimization.

As the Co-Founder and CEO of Whoolala, an agency based in China, Steve specializes in helping businesses maximize their international social media presence on platforms like Facebook, Instagram, Weibo, WeChat, and RED.

In addition to social media, Steve assists app developers in optimizing their search visibility on the iOS App Store and Google Play, ensuring they tap into the 65% of app downloads that come from store browsing.

Previously, Whoolala was an international e-commerce platform under Steve's leadership, achieving top rankings in the Chinese and Vietnamese app stores and raising significant funds from investors like Bluebell Asia.

Steve's expertise in China spans over 7 years, where he is fluent in Mandarin Chinese and has a basic understanding of Cantonese, positioning him as a China expert open to speaking engagements.