Steve Keifer

Steve Keifer is a marketing executive with extensive experience in the SaaS, cloud, and technology industries. He is currently serving as the CMO and Vice President of Marketing at Ordway, a company specializing in billing and revenue automation.1

Professional Background

Steve Keifer has led marketing and product management teams at five different SaaS, cloud, and tech companies, including several backed by private equity and venture capital.1 His career highlights include:

• Driving high growth, with 2X-3X year-over-year sales increases
• Contributing to billion-dollar valuations at IPO, exit, or during B/C funding rounds
• Establishing new categories in SaaS, PaaS, and IaaS sectors
• Achieving market leadership positions in Gartner Magic Quadrants and Forrester Waves

Areas of Expertise

As a CMO and VP of Marketing, Steve focuses on helping small and mid-sized companies "punch above their weight" in several key areas:

1. Brand Awareness: Building "Challenger Brands" that are viewed as product innovators, market disruptors, and thought leaders in the B2B space.

2. Demand Generation: Creating a "lead gen factory" that consistently fills the sales funnel with qualified leads.

3. Sales Enablement: Acting as a "Force Multiplier" for sales teams, boosting productivity of new hires and increasing win rates for experienced representatives.

Industry Focus

Steve has primarily marketed complex business solutions such as ERP, supply chain, and payments systems.1

Thought Leadership

Throughout his career, Steve has been involved in various thought leadership activities:

• International presenter in 10 different countries, including press conferences in Beijing and product launches in Seoul
• Media spokesperson, quoted on numerous technology and business topics in publications ranging from the Financial Times to the South China Morning Post
• Published author, writing blogs and a book on the impact of e-commerce technology on financial markets, healthcare, and global trade

Steve Keifer's experience and expertise make him a valuable asset in the field of marketing for SaaS and cloud-based technology companies, particularly in the areas of billing and revenue automation at Ordway.