Steve Fine

Steve Fine is a principal and strategist at FINE, a digital branding agency based in San Francisco and Portland.2 With over 30 years of experience in the industry, Steve partners with owners, executive management, and marketing teams to drive brand and digital transformation.

Professional Background

Steve Fine co-founded FINE in 1994 along with his brother Kenn Fine and their friend Josh Kelly.1 The agency specializes in brand strategy, experience design, brand identity, website development, and integrated marketing.2

Role and Expertise

As a principal at FINE, Steve:

• Helps shape strategy for clients across various industries including financial services, business-to-business, consumer brands, wine & spirits, tech, and hospitality
• Guides teams through FINE's proprietary Brand Led Business Building® process
• Focuses on establishing brand synergy in purpose, position, expression, and digital tactics for client companies

Philosophy

Steve's goal is to help companies "be their best selves" through strategic branding and digital solutions.2 This philosophy aligns with FINE's overall mission as a "design-minded, human-centric, digital-savvy" agency.2

Recognition

Under Steve's leadership, FINE has received industry recognition. In 2024, the agency was named Top Agency for consistently outstanding digital work that pushes the boundaries of creativity and functionality.4

Steve Fine's LinkedIn profile can be found at linkedin.com/in/stephenfine, where he has over 500 connections.3