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Steve Dubane
Husband - Dad - Surfer - Founder & CEO
Steve Dubane is the founder and President of Wingman Media, a media buying and planning agency based in Marina del Rey, California.12 Here are some key details about Steve Dubane:
Professional Background
- Founded Wingman Media in 2003 to help companies with niche products grow their business4
- Has over 20 years of experience in the advertising industry5
- Previously worked as an Account Executive at CBS Radio in Los Angeles from 1996 to 20034
Wingman Media
- Wingman Media specializes in TV, radio, and digital media buying, planning, and creative services4
- The agency focuses on helping companies find smarter ways to sell niche products4
- Under Steve's leadership, Wingman Media has driven over $7.5 billion in sales for clients4
Approach and Achievements
- Developed a proprietary audience management platform called haloAMP™ to target consumers ready to buy4
- Emphasizes data-driven media campaigns and optimization based on metrics like cost per funded loan rather than just cost per lead3
- Wingman Media has won several American Advertising Awards (ADDY® Awards) for their creative work4
Personal
- Based in Marina del Rey, California4
- Describes himself as a "Dad - Surfer - Founder & CEO"5
- LinkedIn username: steve-dubane-94b20344
Steve Dubane's approach to media buying and planning is characterized by a focus on performance-driven strategies and innovative targeting methods to help niche businesses grow effectively.