Steve Cho

Steve Cho is a seasoned venture capitalist focusing on interactive deals in web3 gaming, apps, UGC experiences, VR/AR, and more. With expertise ranging from pre-seed to growth stage investments, he leads Mechanism Capital's gaming and interactive fund, Mech Play. Steve brings a wealth of sales and business development experience from renowned tech companies like IBM and Apple's App Store to cutting-edge startups and digital platforms for mobile games and apps. His comprehensive understanding of digital commerce extends to in-app purchases, alternative payment methods, third-party digital marketplaces, blockchain technologies, and NFTs. With a strong network in the cryptocurrency industry, Steve boasts eight years of professional connections and five years of cultivating early-stage venture-backed startups through business development, user growth, and revenue generation. He has a decade of experience in mobile gaming, apps, and ad technology, complemented by a deep network of mobile game and app developers, Saas providers, and ad tech professionals. Proficient in mobile digital ad technology formats, Steve excels in team building and leadership, emphasizing a lead-by-example approach. His specialties include sales, business development, developer relations, partner and account management, sales strategy, sales leadership, and deal making. Steve earned his MBA from the University of California, Davis Graduate School of Management, and has held significant roles including General Partner - Head of Mech Play at Mechanism Capital, Business Management at Apple's App Store, COO at Lootsie, VP of Business Development at Kiip (acquired by NinthDecimal), and Software Client Leader at IBM.