Steve Caton

Steve Caton, a seasoned professional with over 25 years of experience, is a dynamic leader who excels at managing and motivating a team towards achieving a shared goal. He is an expert in identifying and clarifying a market vision and value proposition, sales strategy and compensation, brand expression, and awareness.

Steve's extensive educational prowess saw him study for a BS in Applied Economics at The University of Georgia. From there, Steve held several leadership positions, including being the Founder at Altezza, Chief Growth Officer at Generis, President at The Giving Crowd, and Vice President of Sales at Newdea and CapTrust Asset Management. Steve has also served on several leadership teams in various organizations.

Steve is passionate about helping people discover their true selves and fit into a larger life purpose. He considers his creativity, initiative, and building skills to be his primary strengths. Steve's specialties lie in developing and sustaining long-term client relationships, pursuing and formalizing strategic partnerships, leveraging technology to expand vision, and system and process alignment.