Steve Black

Steve Black, a referral maker at Referality, has an extensive background in providing guidance to individuals and businesses on how to create a referral-based system for generating business. Steve's mission is to motivate and inspire people to build quality referral relationships, something he learned while serving as Executive Director at BNI West & South-Central Texas and Director Consultant at BNI Austin. His experience includes V.P. of Appearance Plus, Inc and Training Director of Tiger Tote Food Stores, Inc. With a focus on developing referral creation strategies and systems, Steve works with clients to build relationships with other businesses and professionals to get referrals consistently. He knows the difference between Opportunists, Publicists, and Activists, and shares his knowledge to help others understand how to create them.

Steve's clients can count on his expertise to increase their referral opportunities, leading to more long-term customers who spend three to four times more than non-referred customers in the first year. Referred customers are also four times more likely to stay with the business, and 2.5 times more likely to refer them to others. As such, Steve believes that referrals can be the least expensive customer to get, with the biggest return on investment.