Steve Allison

Steve Allison is a seasoned professional with over 20 years of experience in technical and business development roles.

He specializes in defining strategic product direction, implementing go-to-market and strategic marketing plans, and providing sales and field training.

Currently, Steve serves as the Head of Product Marketing at Adobe, overseeing audience and Data Platform technologies in EMEA.

His expertise lies in advising partners and clients on audience-centric strategies for advertising and marketing optimization.

Steve's specialties include international product and market development, go-to-market strategies across EMEA and Asia-PAC, technical product/platform evangelism, audience-based advertising and data strategies, OTT video delivery, public speaking, writing, strategic engagements, as well as creating and delivering sales and technical enablement.

He holds a Bachelor of Arts in Economics from The Manchester Metropolitan University.

Throughout his career, Steve has held various key positions at Adobe such as Senior Manager, Head of Technical, International, Media & Entertainment BU, Senior Manager of Evangelism, Adobe Primetime, Technical Sales Manager, as well as roles at other organizations like Director of Product Marketing at Apama.

His experience also includes roles like Senior Pre Sales Consultant, Pre Sales Manager at Logsys, and Pre Sales Analyst at Plexus, Division of BancTec.