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Stephen Shepherd
Customer Engagement and Media Consulting Director at dunnhumby
Professional Background
Stephen Shepherd is a seasoned professional in the retail media space, boasting over a decade of experience utilizing customer data to create innovative and customer-centric media solutions. In his current role as the Customer Engagement and Media Consulting Director at dunnhumby, Stephen leads a dynamic team focused on enhancing retailer performance through media strategy and data-driven insights. His comprehensive understanding of consumer packaged goods (CPG) and retail needs allows him to drive measurable improvements in revenue and profitability through effective media asset utilization.
Stephen has cultivated a strong belief that retailers can significantly boost their profit margins by harnessing media to achieve a targeted +1% of retail sales value. His expertise not only aids retailers in maximizing their media potential but also helps them implement strategies to enhance the overall customer experience. Stephen's efforts in improving personalized solutions and providing strategic consultation are vital in helping businesses navigate the rapidly evolving retail landscape.
Throughout his career at dunnhumby, Stephen has held numerous key positions, including Media Consultancy Director and Global Proposition Director. His roles have involved steering the development of strategic business cases, prioritizing initiatives, and consulting retailers on personalization and inventory management. Stephen's proficiency extends to cloud technology, ad tech, digital analytics, and the management of creative services, all of which contribute to creating tailored media solutions designed to meet diverse customer demands.
Education and Achievements
Stephen Shepherd's academic journey is marked by notable achievements. He embarked on his undergraduate studies at the prestigious University of St. Andrews, where he pursued a Bachelor of Science (BSc), gaining a solid foundation that prepared him for a successful career in retail media and data analytics.
In addition to his degree, Stephen broadened his cultural horizons by studying Japanese at the Yamasa Institute, achieving a Level 2 Japanese Proficiency. His commitment to continued education is exemplified by his engagement with Shandong University of Finance and Economics, where he not only lectured but also enriched his understanding of global business dynamics. This multifaceted educational experience provides him with a unique skill set that enhances his ability to develop comprehensive media strategies that resonate across different markets and cultures.
Achievements
Stephen’s professional achievements strongly underscore his capabilities in the field. He has developed extensive expertise in building high-value digital media solutions that cater to varying customer needs. His focus on data analytics and customer engagement has positioned him as a leader in his domain. Ethical leadership and a robust willingness to experiment with digital innovation enable him to look beyond conventional methods and explore cutting-edge trends in retail media.
The culmination of Stephen's experience in multiple roles within dunnhumby demonstrates a trajectory of success in media strategy, digital product development, and operational efficiency. He is well-versed in managing complex global teams and has contributed significantly to the advancement of the company’s media propositions while ensuring that creative solutions align with market demands and customer preferences. Moreover, Stephen's tenure at dunnhumby has led to substantial contributions to the development of personalized media solutions that meet the diverse preferences and behaviors of customers.
In summary, Stephen Shepherd stands out as an accomplished professional dedicated to enhancing retailer performance through innovative media strategies. As he continues to explore emerging trends and integrate advanced insights into his work, he remains focused on driving growth in the retail media space while fostering positive customer experiences.
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