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Stephen Cozzolongo
Co-Owner at Digital Position, LLC
Stephen Cozzolongo is a seasoned marketing professional and the Co-Owner of Digital Position, LLC, a role he has held since January 2017. Based in Charlotte, North Carolina, Stephen has built a career focused on digital marketing and search strategies.
Professional Background
Stephen's expertise lies in several key areas:
- Digital Marketing
- Search Marketing
- Paid Search Strategies
- Content Marketing
- Growth Marketing
- Advertising
Prior to co-founding Digital Position, Stephen worked as an Advertising Supervisor at Resolution Media from February 2014 to March 2017. In this role, he excelled in negotiating budgets, developing paid search strategies, and executing marketing initiatives to exceed client goals and KPIs.23
Education and Early Career
Stephen holds a Bachelor's degree in Marketing from SUNY New Paltz and a Master's degree in Kinesiology and Exercise Science from the State University of New York Cortland. His early career included positions such as:
- Assistant Swim Coach at SUNY Cortland
- Account Executive at BlueGlass Interactive, Inc.
- Executive Assistant at 10e20, LLC23
Achievements and Certifications
Throughout his career, Stephen has earned several accolades and certifications:
- Bing Ads Accredited Professional (Microsoft)
- Google Adwords Certification
- 5-Time SUNYAC Champion
- Floyd Patterson (Outstanding Male Athlete of the Year) at SUNY New Paltz
- Honorable Mention Academic All-American (NCAA)3
Approach to Marketing
At Digital Position, Stephen leads a team that focuses on innovative search marketing initiatives. He emphasizes the importance of tracking and data analysis in marketing strategies. Stephen's approach involves:
- Implementing comprehensive search marketing campaigns
- Utilizing data-driven decision making
- Focusing on client retention (with an average client tenure of 3.5 years)
- Prioritizing transparency and acting as an extension of the client's team13
Stephen's philosophy extends beyond just marketing metrics. He believes in creating a positive work environment, stating that "Digital Position was founded on the idea that work doesn't have to suck".4
In addition to his work at Digital Position, Stephen recently mentioned launching another marketing agency called SparkLaunch Media, which he describes as being very different from Digital Position.5
