Stephen Bettencourt

Stephen Bettencourt is the Executive Director of Enterprise Brands and Retail Insights at CVS Health, a position he has held since January 2022.1 With a career spanning over two decades in consumer insights and retail analytics, Bettencourt has established himself as a respected leader in the field.

Career Highlights

Current Role:: At CVS Health, Bettencourt oversees brand identity, creative and advertising testing for the CVS Health family of brands, as well as consumer insights for CVS Pharmacy retail stores across the United States.1

Previous Positions::

• Peapod Digital Labs: Consumer Insights Lead for Stop & Shop (2021-2022)
• Stop & Shop: Director of Consumer Insights (2018-2021)
• The Hershey Co.: Director of Shopper Insights for U.S. and Canada (2015-2018)
• Stop & Shop: Brand/Consumer Insights (2005-2010)

Expertise and Approach

Bettencourt is known for his expertise in:

• Shopper insights and behavior analysis
• Brand positioning and strategy
• Retail analytics
• Consumer-centric decision making

He emphasizes the importance of understanding shoppers' emotions and behaviors, utilizing advanced research methods such as eye tracking with galvanic skin testing, facial coding, and heat mapping.2

Impact and Recognition

Bettencourt's work has significantly influenced decision-making processes in marketing, merchandising, operations, and overall brand strategy. His insights have led to tangible improvements in customer offerings and experiences.2

In 2024, Bettencourt was inducted into the Hall of Fame by the Path to Purchase Institute, recognizing his contributions to the field of consumer insights.1

Professional Network

Stephen Bettencourt is based in Quincy, Massachusetts, and has over 500 connections on LinkedIn.3 His expertise and collaborative approach have made him a valued partner for many organizations in the retail and consumer goods industries.

Stephen Bettencourt's LinkedIn username is stephen-bettencourt-1bb3676.3