Stephanie Smith

Stephanie Smith is the Vice President of Retail North America at New Balance, a position she has held since 2005. With over 33 years of experience at the company, she began her career as an Assistant Store Manager in 1986 and has progressively advanced through various roles, including Store Manager, Merchandise Manager, and General Manager of Stores before reaching her current executive position.13

Education

Stephanie holds a Bachelor's degree in Business Administration and Management from Keene State College, which has contributed to her extensive knowledge in retail operations and management.12

Professional Contributions

In her role, Stephanie is responsible for leading and developing New Balance's retail strategy across North America. She emphasizes a commitment to enhancing customer experiences and adapting to evolving market demands. Her leadership style focuses on mentoring and fostering team growth, which has been instrumental in driving retail sales and operational success at New Balance.14

Current Initiatives

Under her leadership, New Balance has undertaken significant technological innovations to improve customer engagement and operational efficiency, partnering with companies like Aptos to modernize its retail technology infrastructure.4

Personal Attributes

Stephanie is recognized for her positive attitude and coaching skills, which have helped cultivate a strong team culture within the organization.2