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Stephanie Liu
Analyst, B2C Marketing at Forrester
Stephanie Liu is a Senior Analyst at Forrester, focusing on the intersection of privacy and marketing.145 She joined Forrester in July 2023 and researches topics such as zero-party data, preference centers, data clean rooms, and the customer data ecosystem.14 Liu guides clients on balancing privacy, trust, and consumer expectations while navigating the changing data landscape.45
Prior to her role at Forrester, Liu was the Founder of Levitate Foundry, a Digital Growth, Performance Branding Technology Development firm.2 She has also been recognized as a 2023 Honoree for Amazing Women in eCommerce.2
Liu's expertise has been featured in various publications, including the New York Times, CNBC, The Markup, Marketplace, and AdWeek.45 She has also contributed to AdExchanger and Forbes.45
In addition to her analytical work, Liu hosts a weekly Facebook Live show called "Lights, Camera, Live," which she has been running for over three years as of 2019.3 She is known for her energetic approach to online marketing strategy and live video training.3
Liu holds a Bachelor of Arts degree from Northeastern University.1
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