Stephanie Rafaini

Stephanie Kromer Rafaini is a highly experienced professional with nine years in the field of communication and marketing, specializing in both retail and B2B markets. She holds a postgraduate degree in Communication and Digital Design, with expertise in strategic communication planning for digital and offline channels.

Her skill set includes the development, implementation, and monitoring of Digital Marketing and Performance strategies across social media platforms such as Facebook Ads, Youtube Ads, GDN, and Search, as well as Search Engine Optimization (SEO). Stephanie is adept at content management, encompassing Social Media, Inbound Marketing, CMS for websites, and video production.

Furthermore, she excels in designing lead nurturing strategies and automation flows using RD Station. Stephanie has a robust background in measuring and reporting on campaign results (KPIs), liaising with press offices and communication agencies, managing project timelines and annual budgets, and delivering project presentations.

Stephanie's educational background includes a postgraduate degree in Communication and Digital Design from the Escola Superior de Propaganda e Marketing, as well as a Bachelor's degree in Social Communication, Advertising, and Marketing from the Universidade Metodista de São Paulo.

Her professional journey includes roles such as Senior Marketing Analyst - Team Leader at Falconi, former Digital Marketing Professor at Digital House Brasil, former Digital Marketing Analyst at Falconi, former Digital Marketing and Media Analyst at Saint-Gobain Brasil, former Marketing Analyst at Neolider Aços LTDA, former Marketing and Product Development Analyst at Nipam Gold Cosméticos, and former Administrative Assistant at Nipam Gold Cosméticos.