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Stephanie Gunawan
Sr. Manager, Performance Marketing at Faire
Professional Background
Stephanie Gunawan has built an impressive career in the field of marketing, particularly in performance marketing, where she has honed her skills at renowned organizations in the technology sector. Currently, she serves as the Senior Manager of Performance Marketing at Faire, a rapidly growing wholesale marketplace that connects independent brands with retailers. In her current role, Stephanie is responsible for developing and executing performance marketing strategies that enhance brand visibility and drive user engagement. Her ability to analyze marketing data and streamline processes has led to significant growth and success for the company.
Prior to her role at Faire, Stephanie demonstrated exceptional talent in performance marketing during her time as the Performance Marketing Manager at the same organization. She was instrumental in devising campaigns that not only promoted products but also fostered long-term relationships with customers. Her early experiences in growth marketing, where she started as a Growth Marketer and later transitioned to Growth Marketing Manager at Lumos Labs (the company behind Lumosity), have provided her with a solid foundation in understanding consumer behavior and the intricacies of digital marketing.
Before her marketing career took off, Stephanie gained valuable experience in the financial sector, working as a Strategy Senior Associate at KPMG US. In this role, she was involved in various consulting projects that required deep analytical skills and strategic thinking. Stephanie also served as an M&A Deal Advisory Associate at KPMG, where she collaborated with clients to navigate the complexities of mergers and acquisitions, further enhancing her analytical prowess and business acumen.
Education and Achievements
Stephanie's academic journey began at Milpitas High School, where she completed her High School Diploma with a focus on building a strong educational foundation. She furthered her education at the prestigious University of California, Berkeley, where she studied for a Bachelor of Arts in Economics. This rigorous academic experience has equipped her with a robust understanding of economic principles and market dynamics, fostering her analytical mindset, which is crucial for her roles in performance and growth marketing.
Stephanie's achievements extend beyond her work experience. Her tenure at Faire has culminated in the development of innovative marketing strategies that have not only driven growth but also improved the efficiency of marketing funnels. She is recognized in her field for her ability to blend creativity with analytics, making her a sought-after expert in performance marketing. Her strategic insights and hands-on approach to digital marketing have significantly propelled brand engagement at Faire and enriched the overall marketing landscape within the tech industry.
Key Achievements
- Leadership in Marketing: As Senior Manager of Performance Marketing at Faire, Stephanie has led multiple high-impact campaigns that significantly improved the company's visibility and customer acquisition rates.
- Strategic Development: At Lumos Labs, her strategic initiatives as a Growth Marketing Manager resulted in enhanced user retention and increased revenue streams through tailored marketing efforts.
- Analytical Expertise: Stephanie’s experience at KPMG has provided her with a unique perspective on integrating analytical insights into practical marketing applications, which has been instrumental in her success in performance marketing.
- Project Management Skills: She has effectively managed cross-functional teams and projects that unite various aspects of marketing operations, showcasing her exceptional leadership and organizational skills.
Stephanie Gunawan continues to be a driving force in the performance marketing space with a passion for leveraging data-driven strategies to achieve remarkable results. Her journey through economics, strategy consulting, and marketing has shaped her into a dynamic professional poised to influence the future of marketing.
tags':['Performance marketing','Marketing leadership','Data-driven strategies','User engagement','Growth marketing','KPMG experience','Technology sector','Economics degree','Strategic marketing','Cross-functional teams'],'questions':['How did Stephanie Gunawan transition from strategy consulting at KPMG to a marketing role at Lumos Labs?','What innovative marketing strategies has Stephanie Gunawan implemented at Faire to drive growth?','How has Stephanie's education in economics influenced her approach to performance marketing?','In what ways has Stephanie Gunawan utilized her analytical skills to improve marketing efficiency at Faire?','What key lessons has Stephanie learned throughout her career that have shaped her approach to marketing?'],
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