Steph A.

Steph Afshar is a skilled User Experience Researcher, adept at addressing complex UX challenges through data-driven insights and actionable recommendations.

With a background in Information and Cultural Anthropology, Steph has a well-rounded educational foundation, holding a M.S. in Information, Human-Computer Interaction from the University of Michigan and a B.A. in Cultural Anthropology from Bryn Mawr College.

Professionally, Steph has showcased expertise as a Senior User Experience Researcher at Zillow, as well as in roles at prominent organizations like Medallia, Ford Motor Company, and Vanguard.

Steph's methodical approach to user research encompasses a diverse toolkit that includes ethnographic fieldwork, usability testing, in-depth interviews, heuristic evaluations, and more, enabling the translation of insights into impactful product iterations.

Among Steph's key strengths are Context, Discipline, Communication, Deliberative nature, and Maximizing potential, as outlined in the StrengthsFinder framework.

Steph thrives in collaborative, cross-functional settings, identifying research opportunities and applying key insights to drive product enhancements in dynamic, fast-paced environments.