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Steffen Hedebrandt
B2B Revenue Attribution | Cofounder at Dreamdata.io
Professional Background
Steffen Hedebrandt is a seasoned entrepreneur and marketing professional with a remarkable trajectory in the world of business growth and data-driven marketing strategies. As the Co-founder and Chief Marketing Officer of Dreamdata, Steffen has taken on a vital role in helping B2B companies optimize their revenue attribution processes. His extensive knowledge and firsthand experience in scaling businesses allow him to tackle the ever-present challenges of marketing and growth with confidence and expertise.
Prior to his impactful role at Dreamdata, Steffen contributed significantly to several organizations where he honed his skills in marketing and growth hacking. Notably, he was the Chief Marketing Officer and Co-founder at Dreamdata, enhancing the company’s reputation as a leader in B2B revenue attribution. He previously held the position of Head of Marketing at Airtame where he drove substantial growth and established a robust marketing framework that contributed to the company's success in the competitive tech landscape.
Steffen’s career also includes significant roles at Upwork, where he served as the Country Manager for the Nordics, as well as at Elance, where he again took on the responsibilities of Country Manager for the Nordics. His leadership skills and strategic acumen allowed him to successfully navigate the complexities of these positions, ensuring effective market penetration and customer engagement in the Nordic region.
Aside from his corporate roles, Steffen has also excelled in various capacities such as an Analyst and Personal Assistant at RCV Management, Chief of Operations / CMO at VintageandRare.com, and a Lecturer at DJØF. His diverse experience serves as a testament to his adaptability and breadth of knowledge in the realms of marketing, operations, and team leadership.
Education and Achievements
Steffen’s educational background laid the foundation for his analytical and strategic thinking capabilities. He earned a Master of Science (M.Sc.) in Strategy, Organization, and Leadership from the esteemed Copenhagen Business School. This prestigious institution is known for developing business leaders who can thrive in dynamic environments. Steffen enriches this academic background with a Bachelor of Science (B.Sc.) in Economics and Business Administration from Aalborg University, demonstrating a solid understanding of economic principles intertwined with practical business applications.
Additionally, he studied Business/Managerial Economics at Aalborg Handelsskole, focusing on international aspects of management which further complement his marketing endeavors. Steffen’s commitment to lifelong learning and professional development is evident through his varied teaching engagements, including his role as a Student Teacher at Aalborg University and a Lecturer at DJØF.
Notable Achievements
Throughout his career, Steffen has achieved remarkable milestones that reflect his proficiency and passion for growth and entrepreneurship. At Dreamdata, he has transformed the way B2B companies view their revenue streams, making it easier to understand which marketing efforts yield the best results. This focus on data-driven decision-making and innovative strategies has positioned Dreamdata as a thought leader in revenue attribution.
In addition to being a growth hacker, Steffen is also a prolific writer, having contributed to Dagbladet Børsen as a blogger where he shared insights and guided readers through the complexities of business growth and marketing strategies. His ability to communicate effectively and share knowledge demonstrates his commitment to fostering a community of professionals eager to learn from each other.
Steffen’s leadership approach is characterized by his dedication to building dynamic teams that can scale efficiently. His experience in various management roles has provided him with the insights necessary to identify pain points in organizational growth, and develop strategies that align marketing efforts with overall business objectives effectively. As a trusted mentor and strategic advisor, Steffen continues to inspire budding entrepreneurs and established companies alike to embrace data as a basis for decision-making.
Steffen's strategic mindset, coupled with his ability to analyze and interpret data effectively, makes him a valuable asset in the competitive business landscape. His relentless pursuit of growth and innovation not only benefits the organizations he works with but also contributes to the larger narrative of what it means to be a forward-thinking leader in today's economy.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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