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Stefanie Fertitta
Fan Lifecycle Lead at National Basketball Association (NBA)
Stefanie Fertitta is the Fan Lifecycle Lead at the National Basketball Association (NBA), where she has been instrumental since January 2021. Her role focuses on creating engaging digital marketing experiences for basketball fans across more than 50 global markets, aiming to enhance customer retention and drive revenue through personalized strategies.13
Professional Background
- Current Position: Fan Lifecycle Lead at NBA (Jan 2021 - Present)
- Develops digital marketing initiatives to engage fans and convert them into customers for NBA products, including streaming services and merchandise.
- Utilizes data analytics to tailor retention strategies that keep fans engaged over time.
- Previous Roles:
- Manager, Fan Loyalty & Engagement at NBA (Oct 2017 - Dec 2020)
- Project Employee, Digital Marketing & Fan Engagement at NBA (Jan 2017 - Oct 2017)
- Senior Specialist, Marketing Services at American Express (Aug 2016 - Dec 2016)
- Manager, Early Engagement at American Express (Oct 2015 - Aug 2016)
Education
Stefanie holds a Bachelor's degree in Political Science from Loyola University Maryland, where she also minored in International Business. She participated in a study abroad program at The American University of Paris, focusing on International Law and Politics.1
Achievements
Stefanie was recognized as a 2018 Marketing Hall of Femme Honoree by DMN, highlighting her contributions to marketing and fan engagement strategies in the sports industry.12
Skills
Her expertise lies in:
- Marketing and product strategy
- Project management in Agile environments
- Customer engagement and retention strategies
Stefanie Fertitta exemplifies a dynamic professional dedicated to enhancing fan experiences within the NBA through innovative marketing approaches.
