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Stefan Kozak
Founder & CEO at CREATIVE PRO group, Member at YPO
Stefan Kozak is a prominent figure in the live communication industry, serving as the Founder, Co-owner, and CEO of CREATIVE PRO Group, a company that operates in Slovakia, Czech Republic, Poland, Hungary, and the Adriatic region.13
Professional Background
Stefan Kozak is known for his visionary leadership and ability to manage complex projects effectively.2 He founded CREATIVE PRO in 2003, which has since grown to become a significant player in the live communication sector.4 The company offers a wide range of services, including conferences, creative team buildings, festivals, gala events, brand activation, and retail events.1
Education and Early Career
Kozak's educational background includes studying at the University of Performing Arts, where he was surrounded by creative professionals such as actors, set designers, and architects. This environment inspired him to curate unique concept set designs and dramaturgy for outstanding live events.1
Leadership Style and Philosophy
As a business leader, Stefan Kozak emphasizes the importance of:
- Self-awareness
- Quick decision-making
- Leading with passion and enthusiasm
He believes in staying updated with industry trends and maintaining a balance between being a practitioner and a facilitator.1
Innovations and Adaptability
During the COVID-19 pandemic, Kozak demonstrated his adaptability by quickly pivoting to virtual and hybrid events. He built a virtual studio and offered innovative solutions to clients, allowing them to continue connecting with their audiences despite restrictions on live events.1
Industry Involvement
Beyond his role at CREATIVE PRO, Stefan Kozak is active in the BTL Association (BTLka), where he oversees the development of foreign relations and cooperation between organizations.1 He is also a member of the 27Names network, which has provided him with a broader perspective on live communication across Europe.4
Stefan Kozak continues to be a thought leader in the industry, attending conferences as both a speaker and visitor to stay informed about the latest trends in live marketing.15