Stef de Reeder

Manager Online Performance at Pathé Theatres B.V.

Stef de Reeder is an experienced online performance specialist with a background in digital product development and online journey optimization.

His expertise lies in setting up online performance channels like SEA and social media, implementing conversion rate optimization (CRO) strategies, and conducting online measurements using Customer Data Platforms (CDP).

At Pathé Theatres B.V., Stef is in charge of the performance and CRO/measurement program. His responsibilities include formulating digital strategies, managing online media purchases, establishing performance channels, and enhancing Pathé's platform through funnel optimizations.

With a strong interest in digital marketing and data, Stef focuses on leveraging first-party data to enhance digital experiences. He has experience in implementing Customer Data Platforms like Blueconic and deploying tags and measurement tools for data analysis.

Stef de Reeder holds a Bachelor's Degree in Marketing / Commerciële economie (CE) with a specialization in marketing management from Fontys Hogeschool Tilburg.

Throughout his career, Stef has held various roles such as Manager Online Performance at Pathé Theatres B.V., Online Performance Specialist at Pathé Theatres B.V., Online Marketer & Product Owner at gnTel BV, Sales & Ticketing at Koninklijk Theater Carré, and Assistant Company Manager (Internship) at Joop van den Ende Theaterproducties.