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Stacy Parker
Award winning Employer Brand, Reputation and Recruitment Marketing Agency | Co-Founder and Managing Director
Professional Background
Stacy Parker is a seasoned expert in the field of Employer Branding and Talent Acquisition, dedicating her career to driving transformational change in organizations and developing award-winning strategies for some of the most recognized global brands. With a rich portfolio of experience, she has successfully led teams in Creative, Research, and Strategic initiatives that focus on building compelling Employee Value Propositions (EVPs) and creating Branded Employee Experiences designed to attract and retain exceptional talent.
Throughout her impressive career, Stacy has been at the forefront of developing innovative solutions that benefit both employers and employees. Her expertise spans across numerous industry leaders, including Scotiabank, The Beer Store, Cadillac Fairview, Best Buy, H&M, Manulife, John Hancock, BMO, Bruce Power, CN Rail, Lowe's, PCL, Starbucks, and Mattamy Homes, showcasing her ability to tailor unique strategies that resonate within diverse corporate cultures.
As a visionary leader, Stacy plays a pivotal role in shaping Employer Branding, Culture, and Talent Acquisition strategies that have consistently resulted in improved organizational performance. She expertly melds her knowledge in Marketing, Communications, and Human Resources to provide a holistic perspective within her initiatives, setting her apart as a leader in the Employer Branding space.
Education and Achievements
Stacy's commitment to lifelong learning is evidenced by her rigorous educational background. She studied in the Senior Executive Program and Executive MBA created for Randstad at INSEAD, focusing on vital areas such as Leadership, Innovation, Finance, Client Engagement, and Strategic Planning. Prior to that, she earned her Bachelor of Commerce (BComm) degree with concentrations in Marketing and Human Resources from the University of Windsor.
Before her academic pursuits, Stacy completed her secondary education at Eastview Secondary School, laying the foundation for her future successes. Her education has equipped her with essential tools to navigate the complexities of modern business environments and lead with confidence and expertise.
Among her numerous accomplishments, Stacy has notably launched Canada’s largest Employer Branding Awards program in 2012, an initiative that has become a highly anticipated event drawing hundreds of C-suite executives from leading organizations across the country. This program not only highlights exceptional employer branding initiatives but also fosters a community that shares best practices and drives further innovation within the sector.
Media Contributions and Thought Leadership
Stacy Parker is not only a practitioner but also a thought leader whose insights on employment trends and job seeker needs have garnered media attention. She has contributed her expertise to high-profile publications such as Forbes, Yahoo News, and The Globe & Mail, sharing valuable knowledge with a broader audience. Additionally, Stacy has appeared on prominent television programs, including The Business News Network (BNN), The Lang and O'Leary Exchange (CBC), and CTV News, further solidifying her status as an authority in the realm of Employer Branding.
Organizational Leadership
Stacy held significant leadership roles throughout her career, which include her time as Co-Founder and Managing Director at Blu Ivy Group, where she spearheaded initiatives that helped organizations redefine their employer branding strategies. She also made impactful contributions as the Executive Vice President of Marketing at Randstad Canada, as well as the Vice President of Central Canada at Randstad Technologies Canada and previously at Sapphire Technologies.
Her extensive background also encompasses roles such as Sales/Recruitment and Marketing Leader at Infotek Consulting Services Inc., and HR Resource Manager at Manulife Financial. Earlier in her career, she contributed as the Manager of HR at Sun Life Financial, where she developed foundational skills in human resource management and corporate culture.
Specialties and Skills
Stacy's specialties include, but are not limited to, Employer Branding, Sales Leadership, Business Strategy, Employee Engagement, Corporate Storytelling, Public Speaking, and Thought Leadership programs. Her ability to drive operational efficiencies and improve departmental productivity enables her to make significant impacts wherever she works. As a staunch advocate for top-of-mind awareness and share of voice, Stacy also serves as a reputable media spokesperson, further enhancing brand visibility for the organizations she collaborates with.
Stacy's dynamic leadership style and extensive skill set make her a prominent figure in the Employer Branding landscape. Her passionate commitment to empowering organizations to achieve their goals is both refreshing and inspiring. Traveling extensively to meet clients, Stacy's enthusiasm for fostering organizational change is evident in her work and interactions. She continues to champion innovative strategies that not only optimize talent engagement but also pave the way for organizational success and growth in a competitive market.\n
Notable Achievements
- Launched Canada’s largest Employer Branding Awards program in 2012, engaging hundreds of C-Suite executives nationwide.
- Featured in high-profile media outlets, enhancing her visibility and that of the brands she supports.
- Successfully led Employer Branding and culture strategies for multiple Fortune 500 companies, demonstrating a proven track record of impactful leadership.
Conclusion
Stacy Parker embodies the essence of strategic leadership in Employer Branding and Talent Acquisition. Her extensive experience, combined with her passion for fostering organizational change and excellence, positions her as a key contributor to the ever-evolving landscape of corporate culture and branding. With a steadfast commitment to driving results, Stacy continues to leave a lasting impact on the organizations she serves and the industry at large.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.