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Staci Schottman
Professional Background
Staci Schottman is a dynamic professional with extensive experience in marketing, communications, and community relations, primarily in the healthcare and sports sectors. With a career rooted in fostering relationships and building impactful communication strategies, Staci has successfully navigated diverse roles, leaving a significant mark on each organization she has been a part of.
Currently, Staci serves as the Manager of Care Delivery and Integrated Communications at Blue Cross and Blue Shield of Kansas City, where she plays a critical role in enhancing the organization's communication strategies aimed at improving healthcare delivery. In this capacity, she leverages her comprehensive marketing knowledge and communication skills to ensure that messages resonate with both internal teams and external partners. Her leadership in this position highlights her ability to integrate complex healthcare messaging in a way that is accessible and engaging to all stakeholders involved.
Prior to her current role, Staci excelled as a Marketing Manager at Blue Cross and Blue Shield of Kansas City, where she developed and executed marketing campaigns that effectively promoted the company’s health products and services. Her innovative approach to marketing helped to boost outreach and engagement, demonstrating her capability to adapt to the evolving landscape of healthcare communication.
Staci's experience extends beyond the healthcare industry; she has also made significant contributions to the sports sector as the Director of Community Relations at Sporting Kansas City. Her role involved fostering community engagement and building partnerships that enriched the local community through various initiatives. Staci's passion for community involvement was pivotal in enhancing the team's reputation and aligning its brand with social responsibility.
Moreover, Staci has served as the Director of Communications and Public Relations at NAIA (National Association of Intercollegiate Athletics), where she was responsible for crafting and disseminating key messages that shaped the perception of intercollegiate athletics. Her strategic thinking and communication skills were essential in portraying the values and mission of NAIA, promoting its initiatives, and connecting with diverse audiences.
Early in her career, Staci gained valuable experience as the Associate Manager of Public Relations and Community Relations at Kansas City Wizards. In this role, she honed her skills in public relations and community outreach, laying a strong foundation for her successful career in communications.
Education and Achievements
Staci Schottman is a proud alumna of Baker University, where she studied Marketing and Business. This educational background equipped her with the theoretical knowledge and practical skills necessary to thrive in her various roles across different organizations. Bakers University’s emphasis on experiential learning and community engagement aligned perfectly with Staci's career ambitions, leading her on a path to success in the competitive fields of marketing and communications.
Her academic achievements, combined with her professional experiences, showcase her lifelong commitment to learning and development in her field. Staci is continually seeking new ways to enhance her skills and knowledge through professional development opportunities, ensuring that she remains at the forefront of industry trends and strategies.
Achievements
Throughout her career, Staci has consistently demonstrated exceptional leadership and innovative thinking in her roles. Her strategic approach and ability to adapt to the unique challenges of various sectors have led to numerous accolades and recognition from peers and industry leaders alike. Each of her contributions has not only advanced her organizations but has also fostered community connections and enhanced public perceptions.
Staci’s notable achievements include successful campaigns that have significantly increased community engagement for Sporting Kansas City, and her adept stewardship of communications within Blue Cross and Blue Shield of Kansas City. Her focus on integrated communications has paved the way for more streamlined operations and improved relationships across the board.
Overall, Staci Schottman is a highly skilled and dedicated professional whose contributions to healthcare communications and community relations are commendable and impactful. Her journey reflects a commitment to excellence and innovation that continues to inspire those around her.