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Stacey Nash
Vice President, Demand Marketing & Operations at Aurea Software
Professional Background
Stacey Nash has established herself as a leading marketing expert with a robust career dedicated to building scalable, global marketing teams. As the Senior Vice President of Commercial Operations at Aurea Software, Stacey leads with a focus on creating strategies that yield measurable sales results. She boasts a strong track record in B2B demand generation, leveraging various channels including online, social media, web, digital media, and marketing automation to enhance client engagement and business growth. Her extensive professional journey includes notable positions at leading companies, including BMC Software, where she held several key marketing roles such as Senior Director of Marketing Programs and Manager of Marketing Services and Corporate Campaigns.
Stacey’s expertise encompasses go-to-market planning and execution for enterprise and mid-market software solutions, particularly in the realms of SaaS, Cloud, IT service management, automation, and systems management. Throughout her career, she has demonstrated an unwavering commitment to achieving results. By balancing intentional strategic thinking with relentless execution, Stacey makes informed decisions grounded in factual data combined with her seasoned instincts.
Education and Achievements
Stacey Nash's educational background lays a solid foundation for her career in economics and marketing. She studied Bachelor of Arts in Economics at Occidental College, a leading liberal arts institution known for cultivating critical thinking and analytical skills. Additionally, she completed her studies at Northfield Mount Hermon, where she developed a strong academic and extracurricular background that further fueled her passion for marketing and business.
Stacey's notable achievements within the marketing domain stem from her innovative approach to creating integrated marketing campaigns that drive business growth and demand generation. She is particularly skilled in hone in on improving productivity and team alignment through repeatable processes such as campaign execution, ROI/expense tracking, and go-to-market planning. Her proven ability to build motivated teams quickly—through roles-based organization planning, hiring strategies, and talent development—has earned her respect from peers and colleagues alike.
Key Areas of Expertise
Stacey specializes in various aspects of marketing and operational management. Her key areas of expertise include:
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Leveraging Digital Channels: Stacey excels in utilizing social media, search engine marketing, and web marketing strategies to expand reach and drive customer engagement. Her ability to navigate digital marketing landscapes and implement effective marketing automation enhances her marketing initiatives significantly.
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Executing Scalable Programs: Her extensive experience includes managing marketing services, online marketing execution, content development, agency management, and creative services. Stacey employs a cost-effective approach that ensures maximum impact from marketing expenditures.
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Improving Productivity and Team Alignment: By implementing repeatable processes and service level development, Stacey has continuously improved organizational efficiency and productivity. Her ability to document and utilize the RACI model method allows her teams to understand their roles and responsibilities effectively.
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Motivating and Aligning Teams: Stacey has a proven record in building motivated, high-performance teams. She integrates hiring strategies and fosters an environment that encourages talent development and retention, aligning team objectives with the organization’s goals.
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Generating Demand for Sales: Stacey has successfully generated demand to nourish the sales funnel through integrated campaign strategies, sophisticated planning, and nurture campaigns. Her approach is data-driven, which includes meticulous data segmentation planning and diligent follow-ups via tele-prospecting techniques.
Career Highlights
- Senior Vice President, Commercial Operations at Aurea Software: Stacey leads commercial operations, focusing on driving sales through innovative marketing programs tailored to the market's needs.
- Senior Director, Marketing Programs at BMC Software: At BMC, Stacey played a pivotal role in developing strategic marketing programs that greatly enhanced the company's visibility and market share in the IT sector.
- Manager, Marketing Services & Corporate Campaigns at BMC Software: Here, she honed her ability to manage complex marketing strategies, leading to successful corporate campaigns that bolstered organizational growth.
- Previous Roles: Throughout her career, Stacey also served as Campaign Manager at BMC Software, Marketing Manager at ION Geophysical, Research Associate at N.J. Pierce and Associates, Business Manager at Taylor Smith Group, and Media Specialist at Chiat/Day, tapping into various facets of marketing and research.
Stacey Nash's diverse background and proven marketing acumen make her a valuable asset to any organization aiming to accelerate its marketing effectiveness and achieve impressive sales results. Her passion, combined with extensive experience in demand generation and marketing strategy development, empowers her to lead teams to new heights in the competitive market landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.