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Stacey Horwith
Director, Product Acquisition Marketing - Auto at LendingClub
Professional Background
Stacey Horwith is a passionate and data-driven performance and growth marketing leader, renowned for her extensive experience in managing multimillion-dollar marketing budgets and crafting strategic initiatives that span across both B2B and B2C brands. With a specialized focus in industries such as media and FinTech, Stacey’s expertise encompasses acquisition, customer lifecycle management, and retention strategies. This multifaceted approach makes her an invaluable asset in driving revenue growth through actionable insights and optimized marketing efforts.
Throughout her career, Stacey has successfully navigated the dynamic landscape of marketing, honing her skills in audience segmentation and predictive marketing models. Her ability to leverage data analytics to identify trends and drive increased revenue has been pivotal in several organizations. Stacey’s proficiency in implementing data-driven strategies complements her traditional marketing expertise, allowing her to create robust campaigns that resonate with target audiences.
Stacey has held key positions at several prestigious organizations where she has been entrusted with leading the marketing scope, developing effective acquisition strategies, and ensuring top-tier customer retention methods. Her contributions have led to noticeable improvements in client engagement and conversion rates, solidifying her reputation as a forward-thinking marketing expert.
Education and Achievements
Stacey's strong educational foundation has played a crucial role in her career progression. She earned her Bachelor of Science in Marketing from Bloomsburg University of Pennsylvania, equipping her with essential marketing principles and practices. Further enhancing her marketing acumen, Stacey pursued a Digital Marketing Certificate at BrainStation, allowing her to keep pace with the latest digital marketing strategies and tools. Stacey also holds an MBA from Kutztown University of Pennsylvania, providing her with a well-rounded business perspective that aids in aligning marketing initiatives with broader organizational goals.
Stacey's academic background is complemented by her impressive list of professional accomplishments. As the Director of Product Acquisition Marketing at LendingClub, she has significantly influenced the strategic direction of the company's marketing campaigns. In her previous role as Director of Growth & Content at Biz2Credit, Stacey played a vital part in enhancing the brand's visibility and customer engagement through tailored marketing and content strategies. Her tenure at OnDeck as both Acquisition Marketing Manager and Senior Acquisition Marketing Manager saw her implementing various successful marketing initiatives that directly impacted the company's customer acquisition success.
Key Achievements
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Driving Marketing Strategy: As Director, Stacey has been instrumental in shaping the product acquisition marketing strategies that support LendingClub's financial products, significantly improving customer engagement and driving acquisition processes.
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Enhancing Customer Retention: With her focus on customer lifecycle management, Stacey employs innovative strategies to ensure high customer retention and satisfaction, leading to sustainable growth for the brands she works with.
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Data-Driven Insights: Stacey excels in utilizing predictive marketing models and data analytics, which have become key elements of her strategy in delivering targeted campaigns that maximize ROI for marketing expenditures across various platforms.
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Multi-Channel Expertise: With a strong grasp of both B2B and B2C methodologies, Stacey effectively manages various marketing channels including email marketing, paid social, and paid search, ensuring integration and smooth communication across all platforms.
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Project Management Efficiency: Stacey’s project management skills are evident in her ability to navigate complex multi-vendor environments, coordinating efforts efficiently to achieve overarching marketing objectives. Her experience with tools like Asana and SharePoint enhances her capability to manage projects effectively and communicate across teams.
Technical Skills and Tools of Trade
Stacey is well-versed in various marketing tools and platforms that empower her strategies and campaigns. Her proficiency in Google Ads and Facebook Ads Manager has allowed her to execute highly effective paid advertising campaigns targeting specific demographics, ultimately leading to increased lead generation and conversion rates. Additionally, her expertise in Salesforce and Tableau equips her with the skills needed to analyze marketing performance metrics, making data-driven decisions that enhance future campaigns.
In addition to these technical skills, Stacey has familiarity with the Adobe Creative Suite, enabling her to contribute creatively to campaign development and design. Furthermore, her experience with marketing automation tools such as Marketo positions her to optimize marketing workflows, ensuring her campaigns are timely and effective.
Conclusion
Stacey Horwith embodies a perfect blend of traditional marketing expertise, data-driven strategy, and innovative execution. Her professional journey reflects a commitment to excellence, continuous learning, and a desire to impact the organizations she collaborates with positively. By harnessing the latest technology and methodologies in marketing, Stacey is dedicated to driving growth and performance in any scope of marketing she undertakes.
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Stacey Horwith: A Data-Driven Marketing Leader
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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