Sriram Viswanathan is an accomplished advertising and marketing professional with over 25 years of experience. With a background in brand management and printing and media, he has excelled in franchise management, marketing plan execution, and relationship management.

As an educator, Sriram has guided numerous MBA projects in advertising research, published papers in national and international conferences on marketing, brand loyalty, color engineering, and color communication. He has also served as a guest faculty at various prestigious management institutions.