Srini Centhala is a seasoned Chief Architect, Data Architect, and Data Modeler with over 20 years of professional experience in the information technology industry. He is the founder of Absolut-e Data Com, a data consulting company that provided expert consulting services to fortune 100 companies such as AT&T, Directv, Experian, ebay, and UPS. Srini's expertise lies in decision support systems using OLAP, ROLAP, MOLAP, and HOLAP for structured and unstructured data. He is also an expert in Big Data using Hadoop, MapReduce, HDFS, HBase, Hive, and NoSQL databases such as MongoDB and Cassendra. Additionally, he has experience designing and developing pricing engines, statistical modeling, predictive modeling, recommendation engines, text mining, sentiment analysis, and data source analysis. Srini's educational background includes a Bachelor's degree in Electrical, Electronics, and Communications Engineering from Bangalore University.