Sreejita Deb

Sreejita Deb is the Founder and CEO of Raena, a Singapore-based social commerce platform that specializes in beauty and skincare products. Established in 2019, Raena initially focused on influencer marketing but pivoted to support micro-entrepreneurs by enabling them to resell beauty products through social media channels. This shift was driven by the realization that many customers were successfully reselling products online, leading to a business model that allows individuals to operate without holding inventory, thus lowering the barriers to entry for small business owners.12

Before founding Raena, Sreejita Deb held significant roles at major tech companies including Amazon, InMobi, and Google. Her experience in these organizations has contributed to her understanding of e-commerce and digital marketing, which she applies to Raena's operations.2 Under her leadership, Raena has experienced substantial growth, particularly during the COVID-19 pandemic, as more consumers turned to online shopping and social media for product recommendations. The company has raised over $9 million in funding to expand its offerings and improve its technology.13

Deb emphasizes the importance of micro-influencers in her business model, believing they can have an outsized impact on sales and brand awareness compared to larger influencers.3 Raena's success is attributed not only to its innovative approach but also to its focus on skincare products, which have shown resilience in the market.1