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Srabani Sen
Corporate communications at Nykaa
Professional Background
Srabani Sen is a distinguished Marketing Communications Professional known for her expertise in crisis management, content creation, events management, content strategy, storytelling, leadership training, and corporate social responsibility (CSR). With an extensive career that spans multiple industries and leading organizations, Srabani has established herself as a trusted expert in the realm of marketing communications.
Her professional journey began as a Reporter at The Telegraph, where she honed her skills in storytelling and communication. Following this initial experience, she took on increasingly significant roles in various companies, including her impactful tenure as an Account Executive at Edelman and later as a Senior Account Executive at Text100. These early experiences provided a strong foundation in public relations and media management, key components of effective marketing communications.
Srabani's career progressed to influential positions at major companies. She worked as a Marketing and Corporate Communications professional at Myntra, where she played an integral role in shaping the brand's voice and engagement strategies. Following this, she joined Xiaomi India, where her roles in Corporate Communications both in India and across regions further solidified her reputation in the industry. At Xiaomi, Srabani demonstrated her adeptness in managing communications during crisis situations, ensuring the integrity of the brand while maintaining customer trust.
Her current role at Nykaa showcases her skill in combining innovative marketing strategies with corporate communications, successfully navigating the diverse challenges in the ever-evolving retail landscape. Srabani's ability to craft compelling narratives and engage various stakeholders has been a driving force behind her success in these roles.
Education and Achievements
Srabani's academic background laid the groundwork for her successful career in communications. She obtained her Bachelor's Degree in English Honours from Scottish Church College, which equipped her with a strong command of language and literature. This academic foundation was further expanded upon as she pursued a Master's Degree in Communication and Media Studies at Christ University. Here, she deepened her understanding of media dynamics, equipping her with theoretical knowledge that complements her practical experience in the workforce.
Beyond her formal education, Srabani has continually sought to enhance her skills and knowledge base, undergoing various leadership training programs that have allowed her to develop as a capable leader in her field. Her commitment to personal and professional growth reflects her dedication to staying ahead in the marketing and communications industry.
Notable Achievements
Throughout her career, Srabani Sen has achieved numerous accolades and recognition for her contributions to marketing communications.
- Crisis Management Excellence: Srabani has successfully navigated complex crisis situations at leading corporations, effectively managing to uphold brand reputation and trust. Her strategic insight during challenging times sets her apart as a leader in this niche.
- Content Strategy Innovation: Known for her creative prowess, Srabani has crafted compelling content strategies that resonate with diverse audiences, significantly impacting her employers' branding and engagement efforts.
- Leadership and Training: Her commitment to leadership development is evident in her initiatives to train and mentor upcoming professionals in the field of marketing communications, sharing her wealth of knowledge and experience to inspire future leaders.
- Corporate Social Responsibility (CSR): Srabani is passionate about CSR initiatives, advocating for meaningful community engagement and sustainable practices in corporate environments. Her efforts in this area reflect her belief in the role of corporates in contributing positively to society.
Srabani Sen is a dynamic Marketing Communications Professional whose multifaceted experiences and strategic acumen have made significant contributions to the organizations she has been part of. Her journey continues to inspire others in the field of corporate communications and marketing, showcasing the power of effective storytelling and strategic communication in building brands and engaging communities.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.