Spyros Kontostanos

Spyros Kontostanos is a seasoned professional in the luxury spirits industry, currently holding the position of Senior Brand Manager for The Macallan in the Nordics and Germany at Edrington.1 With over 12 years of experience in building strong FMCG (Fast-Moving Consumer Goods) brands, he has developed solid expertise in the Wine & Spirits sector.

Professional Background

Kontostanos has a multi-faceted background that spans various aspects of the industry:

Sales and Trade Marketing:: He has demonstrated experience in these areas, which are crucial for brand growth and market penetration.1

Luxury Brand Building:: His current role and past experiences highlight his focus on luxury brand management, particularly in the high-end spirits market.234

Marketing and Commercial Management:: Kontostanos is described as a Senior Marketing & Commercial Manager, indicating his involvement in both strategic marketing and commercial aspects of the business.23

Education and Expertise

Kontostanos has pursued specialized education in his field:

• He has completed training with the Wine & Spirit Education Trust, which provides globally recognized qualifications in wines and spirits.1

Current Role and Responsibilities

As the Senior Brand Manager for The Macallan in the Nordics and Germany, Kontostanos likely oversees:

• Brand strategy development and implementation
• Marketing campaigns and initiatives
• Market analysis and performance tracking
• Collaboration with sales teams and distributors

His LinkedIn posts suggest that he is actively involved in promoting The Macallan's premium offerings, including limited editions and collaborations with luxury brands.24

Industry Engagement

Kontostanos appears to be well-connected in the luxury goods sector, showing interest and engagement with various high-end brands beyond spirits:

• He has shared content related to luxury watchmakers like Rolex.6
• He has posted about other luxury brands such as Rolls-Royce and Cartier, indicating a broad understanding of the luxury market.45

Spyros Kontostanos's career trajectory and current position at Edrington demonstrate his expertise in luxury brand management, with a particular focus on premium spirits like The Macallan. His background in sales, trade marketing, and his education in wines and spirits have equipped him with a comprehensive skill set for his role in the competitive and sophisticated world of luxury spirits.