Spencer Craig

Spencer Craig is the CEO and co-founder of Pure, a company specializing in healthy, handmade food-to-go options across London. He has been leading Pure since its inception in October 2004, focusing on providing delicious, seasonal food delivered to offices and events. Under his leadership, Pure has expanded to 20 locations and has earned recognition as one of the fastest-growing companies in the UK, being featured in The Sunday Times Fast Track 100 and the London Stock Exchange's "1,000 Companies to Inspire Britain" .13

Background and Education

Spencer Craig holds a Bachelor of Arts degree in Politics, Philosophy & Economics from the University of Oxford, which he completed between 1998 and 2001. Before founding Pure, he worked in business development at FreshMinds from 2001 to 2004 .13

Entrepreneurial Journey

Inspired by his entrepreneurial upbringing and trends he observed in New York, Spencer founded Pure after selling his flat and securing investments from family and friends. His approach involved instinctively selecting locations for shops by observing foot traffic rather than relying solely on data .23 Despite challenges posed by the COVID-19 pandemic, Spencer has emphasized adapting operations and enhancing customer experience to maintain Pure's competitive edge in the evolving food market .3

Community Engagement

Spencer is also committed to social responsibility; during the pandemic, Pure redistributed surplus food to local charities and provided support to its employees through pay raises and training initiatives .3 He continues to focus on sustainability and community engagement as core aspects of Pure's operations.

Spencer Craig's leadership reflects a blend of innovative business strategies and a commitment to quality service, making him a notable figure in the food industry.