Soto Mitroglou

Soto Mitroglou is a seasoned professional with a diverse career in advertising, marketing, and brand management. Starting as an account executive at Adel, she progressed to key roles at Producta, ΔΟΛ, and Grey Worldwide, where she served as Client Service Director. Her tenure as the General Manageress at the Institute of Communication marked a significant chapter in her journey.

Transitioning to an independent career in social media and content creation in 2013, Soto brings a wealth of experience and expertise in areas such as Brand Strategy, Integrated Marketing Communications, Social Media Marketing, and Internal Communication. She emphasizes the importance of continuous learning, experimentation, and innovation in achieving professional success.

Throughout her career, Soto has worked with a multitude of Greek and Multinational brands, making significant contributions to new product launches and brand development in the Greek market. Her impressive portfolio includes collaborations with prominent names such as BP, Procter & Gamble, Sara Lee, 3M, Dow Building Solutions, Braun, WEA Records, and Shell, among others.

Soto holds a Bachelor of Arts in Business and has been associated with esteemed organizations such as the Hellenic Management Association (EEDE). With a strong background in brand management and a passion for strategic communication, Soto Mitroglou continues to make an impact in the marketing industry through her consultancy work and social media endeavors.